Convention Applied
Title of publication:
This cover contains a large distinctive title in large fonts, It is placed In the middle of the cover to establish its importance. The thing that makes this front cover unique is that it contains bright coloured images with in the text it self.
Slogan:
This cover doesn't really show a slogan in the cover as this is a programme front cover, magazines would conventionally have a slogan that rings a bell when heard by loyal fans.
Central Image:
The image used is shot in a monochromatic style which makes it hard to see if you look at the background. However, you could see other images inside the title displaying bright coloured pictures which are also ambiguous.
‘Flash’ / Cover Line / Sell Line:
This is another thing that is used in magazines rather than film programme booklets. The only other text displayed on this cover is the dates of the festival and their partnerships.
Free offer:
There isn't any signs of a give prize or even a 'free' item with the booklet this might be because this issue is free itself.
Colour scheme:
This piece of print work subverts the typical style of colour schemes. Conventionally, covers of any sort would have a maximum of three prime colours because it is believed that it would make the consumer comfortable and appealed to the cover. In this cover there is monochromatic (black and white) background, and the colours of the images in the text are of all kinds. There is a multitude of colours inside the text alone.
Colour scheme:
As this is not a magazine cover it shouldn't have any well known celebrity names on the cover at all. This cover is invaded by the vivid, bold title text.
Language:
There is formal language used when mentioning their partnerships. That is it when it comes to sentences on the cover. it doesn't really contain snappy words or puns that cause interest in the consumers but rather the visual side would grab their attention.
Competitions:
There is no promotional competitions displayed on the cover but this doesn't mean it wouldn't have any inside the issue.
Direct Address & Asking Questions:
As said before the cover is lacking alot of text which doesnt allow this technique to be applied.
Bar code, Date and Price:
A date is present on the cover which addresses the consumer when that festival is on for, there isn't any bar code or prices on the cover simply because this booklet is free of charge.
The ‘Real’ Target Audience:
It is quite clear to who this booklet is targeted at simply from the cover. It would be Older teenagers to middles aged people of both genders.
‘Flash’ / Cover Line / Sell Line:
This is another thing that is used in magazines rather than film programme booklets. The only other text displayed on this cover is the dates of the festival and their partnerships.
Free offer:
There isn't any signs of a give prize or even a 'free' item with the booklet this might be because this issue is free itself.
Colour scheme:
This piece of print work subverts the typical style of colour schemes. Conventionally, covers of any sort would have a maximum of three prime colours because it is believed that it would make the consumer comfortable and appealed to the cover. In this cover there is monochromatic (black and white) background, and the colours of the images in the text are of all kinds. There is a multitude of colours inside the text alone.
Colour scheme:
As this is not a magazine cover it shouldn't have any well known celebrity names on the cover at all. This cover is invaded by the vivid, bold title text.
Language:
There is formal language used when mentioning their partnerships. That is it when it comes to sentences on the cover. it doesn't really contain snappy words or puns that cause interest in the consumers but rather the visual side would grab their attention.
Competitions:
There is no promotional competitions displayed on the cover but this doesn't mean it wouldn't have any inside the issue.
Direct Address & Asking Questions:
As said before the cover is lacking alot of text which doesnt allow this technique to be applied.
Bar code, Date and Price:
A date is present on the cover which addresses the consumer when that festival is on for, there isn't any bar code or prices on the cover simply because this booklet is free of charge.
The ‘Real’ Target Audience:
It is quite clear to who this booklet is targeted at simply from the cover. It would be Older teenagers to middles aged people of both genders.
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